Israel Speaks
Only in recent years has traffic se- curity become one of the most central
topics in Israel.
Since Israel's independence the number of people killed in traffic
is bigger than the number of people killed in all the wars and
terror attacks combined.
Or Yarok "the Green Light" associa- tion has made a lot of efforts in
building the awareness of the issue.
The association was established by Avi Naor who had previously built
a brilliant career in business.
He finances all of the association's activities privately.
Tzipi Lotan has worked in "Or Yarok" for over 6 years.
She is responsible for the association's scientific research.
As part of a program for preventing traffic accidents
the government determined in 2009 an absolute maximum number
of people killed in road accidents: 375.
I also take part in the fight againts road accidents.
On the 9th of December everyone stops to light a candle of commitment.
The government determined the upper limit of people killed on the road
to 375. We have to be committed not to reach that number.
Once a year "Or Yarok" organizes an "Israel stops" theme day
dedicated to traffic safety.
The association's volunteers organize all kinds of public affairs activity
about the theme in schools and campuses around the country.
"Or Yarok" considers young drivers its most central target group.
The device monitors aggressive and dangerous driving.
It can distinguish a great number of different kinds of behaviour.
The traffic lights are seen here in green, yellow and red.
The device sends the information to a server, parents or to the driver.
The device can be put in the car after the parents have bought it.
It can send information in different ways, -
such as via SMS, e-mail or internet website.
We will present the server, the management system, which is
related to the green box.
Here we can see the target of only 15 events in 10 hours of driving.
The yellow represents more than 20 incidents.
This line depicts the average results.
These are the weekly results of this specific driver.
We can see that the result line of this specific driver
dropped on the 8th of November 2009 below the line of
20 incidents and began decreasing to the yellow figures.
If this driving style continues, the figures will move to the red
i.e. the dangerous area and this is serious for his or her employer.
Although traffic safety has impro- ved, Israel still has a lot to learn
from many Western countries.
The "Or Yarok" employees hope to make themselves useless in the future.
That is the ultimate hope of every worker in "Or Yarok".
We have people talented enough to provide for themselves in other ways.
This is more like a calling than a job.
"Vision 0" is a target that Israel shares with other leading countries
in the world and, with the help of God, we will reach it in our time.
The LORD will watch over your coming and going both now and forevermore.
Psalm 121:8
Translation: Sonja Mattayev